From Solo Brand to Software Consultancy
By 2024, it was clear that my career had outgrown the limits of a personal consultancy. The complexity of the projects, the scale of clients, and the growing demand for long-term partnerships required a new structure — one that went beyond "Anton the developer."
That realization led to the birth of Villiers Vision Works (VVW Software) — a company built on the foundation of everything I had learned over the last 14+ years, but positioned for the future.
Why Villiers Vision Works?
The name reflects my philosophy:
- Vision — I don't just build what's asked; I help clients see what's possible
- Works — software that actually works: reliable, fast, and scalable
VVW Software isn't just a development shop. It's a consultancy-first brand that bridges the gap between business strategy and technical execution.
Specialties of VVW Software
At launch, VVW carved out three core areas of expertise:
1. Embedded Single Page Applications (SPAs)
- React-based applications designed to live inside WordPress or Shopify without breaking their core systems
- These apps function independently, with their own logic, styles, and update cycles — ensuring future-proof integration
- Examples: price calculators, booking dashboards, and enrollment systems seamlessly embedded into client sites
2. Custom Node.js APIs & SaaS Platforms
- From billing systems with VAT compliance to HIPAA-secure healthcare solutions
- Multi-tenant architecture, role-based security, and scalable database schemas
- Optimized for performance with PostgreSQL, Docker, and modern cloud infrastructure
3. Seamless Integrations
- API-first mindset: Shopify Storefront + Admin APIs, WooCommerce REST APIs, ERP connectors, CRM pipelines
- Building middleware that allows different systems to "talk" without conflict
- Clients can evolve without being locked into fragile legacy systems
Brand Values
VVW Software is guided by a set of principles that differentiate it in a crowded market:
- Simplicity wins. Clean, minimal solutions that deliver without bloat
- Speed matters. Both in development time-to-market and in app performance
- Trust above all. Transparent communication, accurate scoping, and client-first problem solving
- Consulting-first. We don't just code; we help shape the business strategy behind the software
Projects that Define VVW
MIA Cloud Healthcare (2023 → Present)
A multi-tenant, secure SaaS platform for patient and dentist records with full HIPAA compliance. While development began under my consultancy in March 2023, it became one of the cornerstone projects carried into VVW’s portfolio.
Storewell Booking System
A hybrid WordPress + React + WooCommerce integration for airport vehicle bookings with complex scheduling logic, API-based product creation, and WooCommerce checkout flows.
Optivest MedXpert Projects
- Optivest MedXpert SPA — the first engagement with Optivest, building a modern embedded React SPA for medical aid comparisons.
- Optivest MedXpert Price Calculator — followed soon after, an advanced calculator embedded inside WordPress that provided real-time pricing comparisons.
- These projects marked the start of an ongoing partnership, where initial success led to more complex engagements.
Each project reflects VVW's DNA: independence, integration, and impact.
Looking Ahead
Villiers Vision Works is more than a company — it's a culmination of my personal journey, positioned for growth. With a foundation of trust built over a decade and a half, VVW is now scaling to deliver:
- Faster MVP development for startups
- Enterprise-level integrations for established businesses
- SaaS platforms that can handle global users from day one
The vision is clear: to become the go-to partner for high-impact, cost-effective, future-proof software solutions.
The Future of VVW
As we move forward, VVW Software continues to evolve:
- Expanding client partnerships across industries
- Scaling development capabilities while maintaining quality
- Building strategic alliances with complementary service providers
- Developing proprietary tools and frameworks for faster delivery
This isn't just the next chapter — it's the foundation for the next decade of innovation.