Blurtitout.org – Custom WooCommerce Email Templates

Project Overview

Blurtitout.org, a UK-based mental health foundation, operates a monthly subscription service called BuddyBox — a curated self-care package designed to support mental wellness.
The organization required fully branded, tone-consistent WooCommerce email templates to replace the default transactional notifications sent to customers during the purchase and renewal process.

The goal was to ensure every customer touchpoint reflected Blurtitout’s positive, supportive brand voice and to communicate logistics clearly within a friendly tone.

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Development & Implementation

Scope

• Customize WooCommerce’s default order and subscription email templates
• Match the supplied client mockups and branding guides exactly
• Maintain full compatibility with the WordPress + WooCommerce core update cycle

Approach

• Implemented custom template overrides inside the active theme directory
• Added BuddyBox-specific information sections within the order confirmation and shipping templates
• Inline-styled HTML for maximum email-client compatibility
• Ensured designs were responsive for both desktop and mobile devices
• Conducted cross-client testing (Gmail, Outlook, Apple Mail, Yahoo)

Technical Highlights

• Template Engine: PHP-based WooCommerce template overrides
• Styling: Responsive inline CSS using Foundation Email principles
• Testing: Manual test runs via WooCommerce Order Actions and sandbox environment
• Deployment: Migrated and verified in production on blurtitout.org/buddybox

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Challenges Solved

• Overcame WooCommerce template inheritance conflicts while maintaining upgrade safety
• Designed flexible template sections to accommodate changing campaign messaging
• Ensured all transactional emails complied with email-client rendering limitations
• Maintained tone consistency and accessibility in copy presentation

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Outcome

“Anton delivered pixel-perfect, branded email templates that completely transformed our customer experience. Every automated message now feels human, warm, and consistent with our brand.”

Key Results

• Full brand alignment across WooCommerce transactional emails
• Responsive HTML templates supporting all major clients
• No disruption to order workflows or existing plugins
• Fast development and delivery turnaround

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Legacy Context

This project exemplifies Anton’s early specialization in WooCommerce customization and communication design, blending technical precision with empathy-driven brand presentation — an approach that has remained core to Villiers Vision Works’ development philosophy.