UX / API IntegrationOctober 2017

Donation Flow Optimization for GES

Improved GES online donation flow with API-driven validation, better data tracking, and simplified user experience.

Technologies Used

WordPressJavaScript ValidationREST APIUX Optimization
Donation Flow Optimization for GES

Project Metrics

Architecture

Front-end form + SnapScan API workflow

Deployment

Tested sandbox then production

Integration

Donation tracking + admin exports

Performance

Sub-second validation feedback

Compatibility

Cross-device tested

Challenges

  • High abandonment due to complex form flow
  • No transaction visibility for admins
  • Inconsistent donor communication

Solutions

  • Redesigned donation form UX
  • Added instant payment validation
  • Integrated automated thank-you email logic

Results

  • Donation completion rate up 40 %
  • Clear reporting for finance team
  • Better donor experience

“Anton streamlined the whole donation process. It’s fast and intuitive now.”
— Mike Hardy, GES Client

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