UX / API IntegrationOctober 2017
Donation Flow Optimization for GES
Improved GES online donation flow with API-driven validation, better data tracking, and simplified user experience.
Technologies Used
WordPressJavaScript ValidationREST APIUX Optimization
Project Metrics
Architecture
Front-end form + SnapScan API workflow
Deployment
Tested sandbox then production
Integration
Donation tracking + admin exports
Performance
Sub-second validation feedback
Compatibility
Cross-device tested
Challenges
- High abandonment due to complex form flow
- No transaction visibility for admins
- Inconsistent donor communication
Solutions
- Redesigned donation form UX
- Added instant payment validation
- Integrated automated thank-you email logic
Results
- Donation completion rate up 40 %
- Clear reporting for finance team
- Better donor experience
“Anton streamlined the whole donation process. It’s fast and intuitive now.”
— Mike Hardy, GES Client
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