Email AutomationNovember 2018
Email Template System for GES Marketing
Developed reusable HTML email templates linked to WordPress content fields for consistent branding and easy updates.
Technologies Used
HTML EmailCSSWordPress ACFPHP
Project Metrics
Architecture
Reusable modular templates
Deployment
Synced with campaign manager
Integration
Dynamic content binding via ACF
Performance
Reduced design turnaround by 60 %
Compatibility
All major email clients
Challenges
- Multiple inconsistent email designs
- Manual editing errors by team
- Lack of centralized template management
Solutions
- Built universal HTML template library
- Bound CMS data fields to placeholders
- Created preview tool inside WordPress Admin
Results
- Consistent brand identity
- Reduced content-update time dramatically
- Simpler campaign approval process
“Everything now pulls straight from WordPress — one update and every campaign is current.”
— Mike Hardy, GES Client
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