Follio WooCommerce Speed Optimization
Performed advanced image and speed optimization for the Follio WooCommerce website, reducing total image storage from 30GB to under 3GB and improving page load times by over 70%.
Technologies Used
Project Gallery
Project Metrics
Optimization
Reduced 30GB of images to under 3GB
Performance
70% faster product page load times
Storage
Over 90% reduction in image file size
Efficiency
Lossless optimization via compression algorithms
Deployment
Zero downtime image replacement via SSH
Challenges
- Massive WooCommerce image library exceeding 30GB
- High-resolution product photos slowing page loads
- No prior image dimension standardization
- Server performance bottlenecks during image retrieval
Solutions
- Cloned the production site to a staging environment for testing
- Applied professional-grade image compression software
- Standardized all product image dimensions for responsive layouts
- Replaced optimized files directly on the live server via SSH
- Implemented caching and CSS/JS minification for improved speed
Results
- Image library reduced by over 90% without visible quality loss
- Average product page load time decreased from 6s to under 2s
- Significant improvement in Google PageSpeed and Lighthouse scores
- Optimized infrastructure ready for scalable WooCommerce performance
Project Overview
The Follio WooCommerce website faced significant performance issues due to large unoptimized product images — with total media storage exceeding 30GB and individual images reaching up to 7MB each.
This project focused on improving load times, optimizing bandwidth, and ensuring a smoother shopping experience across all devices.
Optimization Process
1. Cloning & Staging Setup
A full clone of the production site was deployed on a staging server to ensure all optimization procedures could be safely tested before implementation.
2. Image Optimization
- Used lossless compression algorithms to remove imperceptible pixels.
- Resized oversized images to exact display dimensions.
- Reduced average image size from 5–7MB to 80–300KB.
- Retained file names and URLs to maintain existing WooCommerce product links and SEO integrity.
3. Deployment via SSH
Optimized images were transferred back to the live server via secure SSH deployment, ensuring seamless overwriting of originals without downtime.
4. Site Speed Improvements
- Implemented browser caching and GZIP compression.
- Minified CSS and JS assets.
- Improved database response time with query caching and cleanup.
Results & Impact
| Metric | Before | After | Improvement |
|---|---|---|---|
| Total Image Storage | ~30 GB | ~2.8 GB | >90% Reduction |
| Avg Product Page Load | 6.2 s | 1.8 s | ~71% Faster |
| Google PageSpeed Score | 54 | 91 | +37 Points |
| Bounce Rate (post-update) | 62% | 38% | -24% Improvement |
Outcome
“Anton’s optimization made our WooCommerce store incredibly fast — pages that took six seconds now load instantly.”
— Follio Site Owner
The optimization delivered immediate results, improving user experience, SEO ranking, and conversion rates while dramatically lowering hosting costs.
This project became a foundation for Anton’s later WordPress performance audit and recovery services, emphasizing measurable speed gains and efficiency-driven workflows.
Ready to Build Something Amazing?
Let's discuss how we can transform your ideas into powerful software solutions.