Content Management / Email DesignNovember 2018
GES Content and Email Template Integration
Updated GES campaign content and integrated branded HTML email templates linked to WordPress CMS data.
Technologies Used
WordPressHTML EmailCSS InliningCampaign Testing
Project Metrics
Architecture
Custom email templates synced with CMS content
Deployment
Responsive templates tested in Litmus
Integration
Dynamic content population from CMS
Performance
Clean delivery across major clients
Compatibility
Outlook / Gmail / Apple Mail
Challenges
- Consistent branding across devices
- Simplify content updates for non-tech users
- Avoid template breakage from inline CSS
Solutions
- Created modular HTML templates
- Linked template variables to WordPress ACF fields
- Tested across 20 + clients for fidelity
Results
- Streamlined email publishing workflow
- Brand-consistent campaigns
- Improved open-rate tracking
“Emails now look perfect everywhere and update directly from WordPress.”
— Mike Hardy, GES Client
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