OvaScience Augment Treatment – Dual Website Rebuild
Migrated OvaScience’s ExpressionEngine sites (OvaScience.com and AugmentTreatment.com) to WordPress using the Genesis framework. Recreated all templates, custom fields, and JavaScript-driven functionality for medical-grade reliability.
Technologies Used
Project Metrics
Architecture
Full ExpressionEngine → WordPress migration using Genesis child themes
Deployment
Delivered both OvaScience.com and AugmentTreatment.com
Integration
Custom importer for posts, publications, and assets
Performance
Load times reduced from 7.5s to 2.3s
Compatibility
Cross-browser, mobile responsive, HIPAA-ready
Challenges
- Complex ExpressionEngine database structure and custom post mappings.
- Thousands of lines of JavaScript powering Augment’s interactive experience.
- Maintaining pixel-perfect design accuracy across both websites.
- Ensuring data integrity and compatibility with WordPress schema.
Solutions
- Built custom CSV export/import pipeline aligning with WordPress post schema.
- Developed reusable Genesis templates with ACF-driven layouts.
- Enqueued and refactored legacy Augment JS into modular WordPress scripts.
- Replicated all dynamic content, animations, and language variants.
- Tested extensively for security, accessibility, and mobile performance.
Results
- Two full websites rebuilt and deployed on modern WordPress stack.
- Legacy functionality preserved while improving maintainability.
- Significant SEO gains due to Genesis + semantic structure.
- Long-term collaboration for post-launch features (RSS news feed, layout updates).
⭐⭐⭐⭐⭐ “Anton delivered exactly what we needed — both sites rebuilt flawlessly, responsive, and easy to manage.
His technical skill and patience made this complex migration a success.”
— Codeable Review, OvaScience.com / AugmentTreatment.com
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