Automation / API IntegrationJune 2016
OvaScience News Feed Aggregator
Added automated news-import functionality pulling medical press releases into OvaScience’s site via RSS feed integration.
Technologies Used
WordPressPHPRSS / XML ParsingCron JobsMySQL
Project Metrics
Architecture
RSS parser and importer with deduplication logic
Deployment
Automatic hourly cron fetch from medical news sources
Integration
ACF-linked to news template with custom excerpts
Performance
Imports <1 second per item
Compatibility
Feeds from PR Newswire, Medical Press
Challenges
- Manual posting of external press releases was inefficient.
- Duplicate entries and inconsistent HTML formatting.
- Needed lightweight automation without plugin bloat.
Solutions
- Built PHP-based RSS parser hooked into WP cron.
- Configured deduplication and HTML cleanup logic.
- Integrated seamlessly into existing 'News' custom post type.
Results
- Fully automated news feed reducing admin workload.
- Consistent, styled news presentation.
- Reliable, maintenance-free operation.
“This saves us hours every week — new articles appear automatically and perfectly formatted.”
— OvaScience Communications Team
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