WordPress / Email AutomationDecember 2018
Vroom Email Automation System for Bionic Squid LLC
Automated WordPress-based email delivery system handling customer onboarding, triggered updates, and analytics for Bionic Squid’s Vroom project.
Technologies Used
WordPressPHPCustom MailerCron JobsMySQL
Project Metrics
Architecture
Automated notification and transactional email engine
Deployment
Integrated with existing Vroom CMS
Integration
JSON-based queue and custom mail templates
Performance
Instant feedback with queued retries
Compatibility
Tested on WP 4.9 + PHP 7
Challenges
- Legacy email system required manual triggers
- Need for analytics on email delivery and opens
- Ensure reliability under heavy campaign loads
Solutions
- Built custom mail queue with status tracking
- Added analytics logging and retry scheduler
- Refactored code to modular classes for maintainability
Results
- Automated all transactional emails
- Reduced manual admin time by > 70 %
- Established repeat collaboration with client
“Anton quickly understood how Vroom operated and automated the entire communication loop flawlessly.”
— Jonathan Silverman, Bionic Squid LLC
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